If Instagram is your target audience, you must know how to create Instagram Ads. This is one of the features that make campaigns reach more audiences. As one of the social media platforms with the most users, Instagram is a wetland that needs to be seriously worked on by business owners. How not? No less than 99.1 million active Indonesians are Instagram (Ig) users.
This platform has huge market potential because millions of people access Ig daily and move there. You can interact with your audience, build brand awareness, and create conversions through Ig.
Understanding Instagram Ads
Ig ads is an advertising service on Instagram social media that allows users to display their content by paying a fee for its display. These ads can appear through the feed as well as the stories feature.
Facebook Instagram Ads are not much different from Facebook Ads. If you are familiar with the advertising service on Facebook, then creating ads through Ig Ads will be easier. Facebook Facebook Instagram is owned by the parent company and is under the auspices of Facebook Inc., which is now renamed Meta since 2012.
So that the management of both ads is equally under the auspices of Facebook Ads Manager, don't worry if you're not familiar with Facebook ads. The next discussion will explain how to advertise on Ig Ads.
Benefits Of Creating Instagram Ads
Instagram Ads is a service provided for users of the social media platform to reach as many audiences as possible through interesting content created. By creating Instagram Ads, you can get the following benefits.
1. Increase Brand Awareness
Brand awareness can be defined as the ability of consumers or audiences to recognize and remember a brand by looking at the identity of the brand. Be it in the form of logos, images, colors, or other imagery.
With a brand already attached to consumers' memory, you can more easily market business products. Take advantage of Instagram Ads to build brand awareness effectively so that your audience gets to know your brand.
2. Maximizing Reach
How create Instagram Ads allows your content to reach a larger target audience. As many as more than 90% of users of this social media platform are potentially exposed to sponsored content.
This is why such advertising services provide potential market opportunities to promote products. Instagram Ads provides a feature that allows you to set a specific target audience.
Starting from age, hobbies, interests, to behavior. With specific goals, your content reaches a wide audience and is targeted. So marketing will be more effective.
3. Save Budget
Relax, how to create Instagram Ads does not require expensive costs. For this reason, this marketing strategy is quite promising for even small and medium entrepreneurs.
With a budget allocation from IDR 20,000 to IDR 10,000,000 per day, entrepreneurs can publish sponsored content through feeds or stories. For this reason, Plan an advertising strategy as well as possible according to the available Budget.
4. Increase sales with new insights
You can take advantage of the available reports feature to see how ads perform. From these reports, advertisers can gain new insights to improve ad performance and improve for maximum results.
How To Create Instagram Ads
To get a wide reach, increase engagement, and convert it into transactions, create Instagram ads with the following steps:
Facebook Ads Manager through your Facebook account
Click on the ‘campaigns 'menu and select Guided ad creation ' to maximize ad performance
Next, determine the purpose of creating ads, including awareness (increasing brand awareness and reach), consideration (increasing traffic and interaction), and conversion (increasing conversions).
How to create Instagram Ads next, click on the goal to be achieved.
Determine the type of ad that is, Split test and Budget Optimization. For beginners, we recommend choosing Budget Optimization ads to adjust costs.
Enter the name of the ad and the purpose of the traffic, whether to the website, application, WhatsApp, or messenger
Activate the Promo if you want to advertise the promo program
Define your target audience by location, age, gender, language, and custom targeting
Facebook Instagram makes your placements, whether you want them to appear on Instagram only or on Facebook and all the apps that work together
Create an ad delivery schedule
Connect with your Ig account
Define ad formats, including a carousel, single image, single video, slide show, or collection
Enter an ad description
Insert ad title, image, and link
Make payment via credit card or debit card
Tips for advertising on Instagram Ads
How to create effective Instagram Ads needs paying attention to several things. To maximize the performance of your ads, apply the following tips.
1. Maximize Stories Features
The story is a feature that displays content in 24 hours only. Although the broadcast duration is short, it strengthens your advertising campaign.
52% of Instagram users are interested in the brands they see in stories. Interestingly story content is automatically served in a row.
For that, consider how to create Instagram Ads in stories because it can provide quality traffic for your brand.
2. Pay Attention To Visual Quality
The Instagram Platform is for those who love image and video content. Therefore, advertisers must present beautiful visualizations to impress the audience.
3. Create Natural Ads
Tips on creating Instagram Ads that are no less important know how the target audience tastes. That way, you can create content based on their interests so that ads look more smooth, more natural, and easy to like.
4. Note The Image Size
Before serving Instagram ads, you need to create content of the appropriate size. So that the audience can enjoy it well. Here are the image sizes for Ig Ads.
- Size: 1200:628 pixels
- Stories: 1080:1920 pixels
– Ratio: 9: 16 to 16: 9
- Size: 1080:1080 pixels (max 30MB)
– Ratio: 1:1
- Size: 1280:720
- Ratio : 16:9, 1:1, 2:3
- Format:.mov or .mp4
- Size: minimum 600 pixels (maximum 4GB)
– Ratio: 9: 16 to 16: 9
- Duration: 1-60 seconds
- Format:.mov,. mp4, or .gif
Instagram Ads Advertising Costs
It would help if you allocated some costs for creating Instagram Ads. Ig Ads is relatively affordable, starting at Rp 25,000 per day. Advertisers can also allocate funds for a certain period of ad serving.
For example, you can budget Rp 1 million to advertise weekly. The bigger the Budget you budget, the wider the audience reach that will be generated.